SOFT SAVING AND THE VALUE OF TIME FOR GEN Z

Soft Saving and the Value of Time for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success adhered to a familiar pattern: make progressively, conserve aggressively, get a home, and plan for retirement. Yet Gen Z is approaching money with a fresh point of view. Rather than focusing exclusively on lasting accumulation, this generation is prioritizing equilibr

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